Let's Roam

Adventure Awaits

UX/UI Design, Branding, Merch Design

Challenge: ScavengerHunt.com by Big City, an app that helps users plan city-wide scavenger hunts, needed a complete brand refresh that communicated activity and fun outside of just scavenger hunts.

Solution: We rebranded Big City as Let's Roam. Let's Roam relates back to what the app does, send you on a scavenger hunt across major cities. We used a rising diagonal logo to insinuate movement and activity as well as an active and vibrant color palette to reinforce the aspect of fun. 

Results: Let's Roam was able to re-enter the market with a fun app that is attractive, but most importantly, easy to use.

App Creative

Loading Animation

Brand Guidelines

Web Design

Branded Schwag