Etsy
Don't Do It Yourself
Challenge: There’s a rise in the "Do It Yourself Movement", but in reality, DIY is fucking hard.
Solution: Owning the fact that not everyone can DIY and show that it is much easier to just buy that handcrafted item you’re after off of Etsy.com.
Results: A humorous campaign showcasing failed DIY attempts. Plus, a pop-up tradeshow where customers can trade their failed crafts in for Etsy credit.
Billboards
Set up to look like they are half way built
Print Ads
Highlighting failed DIY ads
Social Posts
Driving target audience to DDIY landing page
DDYI Craft Fair Landing Page
Website to explain how the DDIY Craft Fair works
DDIY Pop Up Booth
Set up in cities across America collecting failed DIY projects
Postcards and Stickers
To be included in all Etsy orders during campaign
