Maui Jim
Change Your Worldview
Challenge: Much like glare from the sun, United States students are below the global average when it comes to global literacy.
Solution: Implementing scholarships and AR/VR technology to make learning about global culture fun and easily accessible.
Results: An integrated campaign showing how students can apply to the Change Your Worldview Scholarship, where they travel across the globe to learn about foreign cultures, geography, language and more.
Case Study
Social Media Ads
Instagram posts with a call-to-action, leading to our microsite
Microsite
Where students can learn more on how to change their worldview
Augmented Reality App Interface
For travelers, to better navigate the world
